How Women Succeed In SMMA And Why Gender Doesn’t Matter.

(Plus, A Checklist To Succeed As An Agency)
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Article by Arlie Peyton

At the start of 2020, Arlie reached out to me to connect with regards to the SMMA space. I’d be lying if I didn’t say I initially noticed the lack of females in the space. So given that when Arlie asked if I would be open to sharing some insights I’ve learned over the years as well as how I feel about the current male-dominated space I was happy to share
When I signed up for my first SMMA course, I noticed something peculiar. Most of the students were like me, male. In fact, women only comprised of 15% of the group. That correlates to mostly male agency owners in the industry too. But should I be surprised?

A lot of industries are male-dominated, especially in the STEM fields. Look at big business. There are 33 of CEOs in the Fortune 500 who are women. That’s only 6.6%, but the number of women leading companies is growing.

Still, it’s 2020 and I find that pretty sad…

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