FACTOLuxury Footwear designed to transcend the cycles of trend
Launched two years ago, FACTO is a line of luxury sneakers that blend Italian craftsmanship, Japanese beauty and New York cool. Founder Victor Hsu started designing shoes after graduating from NYU’s Business School and was inspired to create the brand while living in Tokyo where he learned that “products made with quality at the core inevitably possess a longer physical lifespan.”
He teamed with an Italian factory that works with luxury labels to create FACTO.
“FACTO is a line of luxury footwear inspired by my time living in New York, refined by the last three years spent in Japan and is handcrafted in Italy at the same factories that produce Lanvin, Louboutin, and Jimmy Choo. It is the product of a thirteen-year career in footwear manifested in a lifelong passion for brand building. “
– Victor Hsu-
Hsu began designing shoes in New York in his mid 20s. Almost a decade later, sensing that culture has become increasingly inundated with instant gratification Hsu intended on creating something more substantial, and more nourishing for the soul.
“I traveled to Tuscany, near the hometown of Leonardo da Vinci, where I found a producer making footwear for many of the world’s most storied fashion houses. At this echelon of manufacturing, I had to consider the very concept of luxury. Is it meant to be an indicator of taste or wealth? Comfort or social status? Luxury may well encompass all this, but I wondered if it could be something more.
In its highest form, shouldn’t luxury be able to convey something as ethereal as spiritual status? If a pair of eyes could be the windows to the soul, why couldn’t a pair of shoes do the same? Why can’t the limitations of time itself be unlocked by thoughtful design and surpassing durability?”
“Living amidst Japan’s culture of unforgiving standards of service and quality, it becomes easy to adopt their augmented expectations of luxury. In pursuit of this form of craft, I confronted the premise that products made with quality at its core, inevitably possess a longer physical lifespan.
It thus became an essential driving force behind the design, which meant the silhouettes, colors, and materials used would have to transcend the cycles of trend, and defy the natural course of diminishing beauty and utility. Reinterpreting and balancing abstractions of vintage, currency and futurism became the purpose behind a product to evoke an appreciation that dares to endure years or even decades, and perhaps with age, becomes an object of even deeper affinity. In this spirit, I humbly offer FACTO.”
The premium line of leather shoes are made in Italy in the same factory Lanvin and Louboutin are produced in but are offered at more accessible prices. The initial offerings included a limited release of 700 pairs that all come with hand-signed and numbered letters by Facto founder Victor Hsu.
The sneakers come in eight different styles that range from high-top lace-ups to slip-on style Chelsea boots. More colorways and silhouettes will also continue to be released throughout the season.
Hsu’s minimalist approach to footwear, which was inspired by his time in Japan, mixes vintage and futurism to create a timeless appeal.
Launched in Fall of 2015, the collection was introduced at some of the world’s most discerning retailers, including Saks Fifth Avenue, Kith, Fred Segal Feet and Level Shoe District in Dubai. Bergdorf Goodman, Lane Crawford and Holt Renfrew now also carry the brand. Priased by press in Complex, Details, Hypebeast, Highsnobiety and Four Pins.
“PREMIUM-GRADE LEATHERS AND MARGOM OUTSOLES ARE USED THROUGHOUT FOR A DECIDEDLY CONTEMPORARY LOOK THAT ISN’T AS PREVIOUS TO TRENDS AS OFFERINGS FROM THE BRAND’S COMPETITION. INSPIRATION FROM CLASSIC STREET SNEAKERS, MEANWHILE, CAN BE FELT IN SEVERAL MODELS WITHOUT FEELING DERIVATIVE OR IMITATIVE.”
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