WHY EVERY ARTIST & CREATIVE SHOULD BUILD AN EMAIL LIST
slideshow display error led to this unintended life advice... "feeling sad? just do not!" congrats everybody we've solved depression you're welcome!!!! . thanks for coming and listening to me talk and laughing with me and even sitting on the floor in the back and if you are just following me on instagram now i am very sorry you can unfollow me right away if you want! . photo by @martenkuipers
Very useful in case one day Instagram or Facebook decides to either: close or charge you for every time you want to reach a fan.
- It’s a direct communication with your customers. Nobody can decide how and when you reach them. Nobody can “control” your email list… it’s all yours!
- It’s a powerful traffic channel for your website. It’s easy to integrate links in an email and fire it off very quickly. You can send customers to blog posts, products, or anything about you on the web.
- People on your email list are more likely to buy from you. In fact, when someone gives you their email, it’s a very meaningful commitment. They are not only “following back” or liking just because your page looks cool. They are actually interested and engaged with you, your work and your brand.
- You can use your list to create targeted Facebook ads. Simply create an audience on Facebook with your list and you can show them any ad in their feed.
Keeps you communicating with your fans, release a new EP, limited edition print series or have a solo show, Get that information directly to your audience.
Here are a few artists who leverage the internet to gain the sustainability they need to do what they love.
Start building your list.
Mailchimp is a great free way to get yourself up and running ITs automated too so when you get going, you can let your list when you have new music out, new prints, clothes etc and blast one email to your list.
Build your Brand. Sell more Stuff.
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